Founded in 1968 by world traveller and entrepreneur Gimmo Etro, the Italian luxury fashion house has evolved from a sartorial blend of natural fibres and vibrant embellishment into a trademark of bohemian style. Evoking a sense of ethnic richness and exotic royalty, its hybrid mix of high quality cotton and wool combined with fine silk and cashmere, then embossed with his emblematic paisley pattern makes for an extraordinary ensemble reminiscent of Indian princesses and Russian tsaritsas. Inspired by frequent trips to the Far East, Etro takes us on his journey through the Orient to deliver the finest blend of materials and designs from across the globe.
Despite its international success the luxury lifestyle brand remains a family business under the creative guidance of Veronica Etro and her brother Kean Etro, the latter of whom is responsible for the men's collection. From vintage-inspired shirts to stylish accessories and subtle paisley print silk blazers; this designer knows how to make a man look both exotic and suave. The first women’s collection debuted in the late 80’s, and since then his designs have grown into an assortment of versatile dresses, tunic tops and luxurious coats made of soft rayon and fine silk laced with decadent gold patterns. Etro’s wide leg trousers, Capri pants and slim-fit wool trousers come in a captivating range of colours, while his silk maxi dresses and cashmere scarves capture the essence of his bohemian charm.