Established in 1994 by two friends Pamela Skaist-Levy and Gela Nash-Taylor, Juicy Couture became an overnight success for its contemporary casual clothing, bringing a youthful edge to comfortable loungewear. But the label now features a full contemporary collection including signature outerwear, embellished eveningwear, accessories, and its own fragrance brand. Comfort remains at the heart of the brand, but it’s simply combined with a newfound sophistication that brings premium fabric and a flirty edge to that unmistakable SoCal attitude.
In 2001 Madonna endorsed the brand’s code-elour tracksuit and catapulted the label to success. The tracksuit later became popular among ties such as Britney Spears, Paris Hilton and Jennifer Lopez. From this the brand became more sophisticated and elevated the quality of their designs. It became new and young and rooted in American Californian spirit. Juicy is pushing new boundaries by expanding their fashion collection - new denim, statement outerwear, and fashion clothes are all front and centre of the new campaign.