No lingerie label exudes quite as much femininity, sensuality and style as Italian textile group La Perla. Founded in 1954 by Ada Masotti, the family run business has grown from strength to strength and become part of the Pacific Global Management Group – a renowned talent management company in association with Elite Model Management and Gold Typhoon. Now under the creative directorship of Gianni Bianchi, the label has not only branched out into nightwear, swimwear and fragances, but has also aligned itself with the cultural zeitgeist of the last few decades and flawlessly managed to stay on-trend by moving away from conventional skin-tone pieces to imaginative, colourful underwear in chequered and floral prints.
From ladylike balcony bras and matching lace briefs to striking corsetry complete with lace panel garter belt, La Perla has all the ingredients to spice up your bedroom wardrobe. Meticulously crafted with a woman’s natural hourglass in mind, La Perla’s bespoke designs serve to empower the woman wearing them, whether they’re looking for a comfortable silk grey camisole or a sultry sheer lace bodysuit with flattering inserts.