Challenging the norms of conventional modern day attire, this family-run business is showing no signs of slowing down. Originally founded in 1953 by Ottavio and Rosita Missoni, this Italian fashion house is renowned for its colourful signature knitwear designs. Over the decades the brand has caused a sensation and been hailed by Diana Vreeland, then editor of American Vogue, and a boutique was opened in American department store Bloomingdale’s. Its popularity peaked in the early 1970’s, although it’s influence still resonates in the fashion sphere and revivals of interest occur even today with the ever-changing nature of our sartorial landscape.
With Angela Missoni and Rossella Jardini – former creative director of Moschino – at the creative helm of this brand, this brand has begun to branch out into more conventional designs. Upending its propensity to adhere to bright, bold shades for many of its pieces, Missoni has begun to adopt more understated, muted tones in recent years while still retaining its distinctive zigzag pattern. With an array of versatile separates such as pastel-hued pencil skirts and multi-coloured V-neck jumpers that strike a perfect balance between statement and subtlety, Missoni has propelled itself to the forefront of fashion by reinventing their kaleidoscope knits to appeal to a broader demographic.