It was Tamara Mellon’s entrepreneurial spirit that first drove her to approach London shoemaker Jimmy Choo and present her idea of a bespoke ready-to-wear shoe company. By 2001 it had become a huge success with wholesale clients such as Harrods, Harvey Nichols, Bergdorf Goodman and Saks Fifth Avenue. Although Jimmy Choo himself sold his 51% stake in the business, the demand for the shoes only continued to increase, while collaborations with H&M, Ugg and Hunter in recent years have only added to its success.
Tamara Mellon’s range of unusual, left-field pieces, from legging-boots (that’s right – all in one!) to silk-smocked turtlenecks, there’s no denying that her designs are somewhat zany and out of the ordinary. Her androgynous leather boyfriend pants stand in stark contrast to her silk-leather one-shoulder dress, while her bonded fishnet pencil skirt seems to act as a halfway house between the two aesthetics. This versatility of her work is what sets Tamara Mellon apart from the rest – her distinct flair at adapting her business to changing demand and the seasonal flow of trends.