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Buoyed by a quest to create the perfect pair of jeans, London-based Swedes and former fashion ad execs Jens Grede and Erik Torstensson launched FRAME Denim in 2012. Melding a denim-loving Los Angeles heritage with polished London styling, the LA-manufactured and headquartered label prides itself on making streamlined, impeccably crafted jeans that fit and flatter in equal measure. A fashionable favorite since its inception, FRAME has covered the glamorous gams of everyone from Miranda Kerr and Sienna Miller to Reese Witherspoon and Heidi Klum.