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PAOLITA

Since Anna Paola launched London-based swimwear brand Paolita in 2010, the label’s distinctive prints and luxurious Italian fabrics have developed a cult following and an untouchable reputation for couture-like quality. A favorite amongst jet-setters and celebrities, one of the brand’s signature silhouettes is designed with carefully positioned panels that sculpt and flatter. Boasting bikinis, swimsuits, dresses and cover-ups, the brand has tapped into the beach-to-bar culture, where glamorous appeal and bright colors are just as important on the sand as they are with a cocktail-in-hand.