Formally established by Adi Dassler in 1949, Adidas began as a tiny shoe manufacturer, run from the Bavarian wash kitchen of Dressler’s mother. By 1936, Dassler had succeeded in outfitting his first athlete, American Jesse Owens, who would go on to win four gold medals in the Olympics in Berlin that year. In 1954, Dassler scored his second major coup, shoeing the World Cup-winning West German team. The publicity was invaluable, and the business prospered. Over the next decades, Dassler’s business would grow to become a global megabrand, launching iconic footwear like the “Stan Smith” sneaker and collaborating with everyone from Stella McCartney and Yohji Yamamoto to Pharell and Kanye West.