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Longtime friends Beatrice and Geraldine founded their brand, Blue Hippy, in 2005 after the duo’s French Riviera boutique and their edit of finely-tuned products garnered such an eager clientele. Branching out on their own, the two women are inspired by their travels, producing a collection of ready-to-wear and accessories that are both effortless and feminine. Working with Indian artisans who practice the art of embroidery and traditional handmade printing, the bohemian aesthetic is coveted amongst those in the know, and is a go-to label when it comes to vacation packing.