Founded in 1856, Burberry fast became a bastion of British propriety, churning out macs and other classic outerwear that are as iconically English as the Union Jack. But under the creative reign of Christopher Bailey, the house has dusted off its legacy and moved to the forefront of high fashion with the Burberry Prorsum line.
Drawing freely from the house codes, Bailey injects a good dose of rock’n‘roll attitude and irreverence to that illustrious heritage. The result is a new twist on propriety that comes in a full range of ready-to-wear and accessories. But the star in the empire remains the classic trench coat, initially developed for soldiers, but now a staple in every wardrobe. Bailey’s 21st century versions come studded, beaded, in leather and snakeskin variations, as well as a newly launched made-to-measure service, that has been spotted on British fashion royalty from Kate Moss to Emma Watson.