In the 1980s she was called The Body. It´s therefore no surprise that the supermodel from Australia, Elle Macpherson, came up with the idea of designing underwear, something which she has been doing since 1990 and quite successfully at that. Her secret: "design, luxurious materials and perfect fits are my focus," says Elle Macpherson. "Moreover my lingerie should be available at affordable prices." Her Intimates range is designed for women of all ages as it is a mix of sexy and sensual, elegant and erotic: push-up bras with lace trim, balconette bras with soft cups, panties with frills, transparent boudoir details, with vintage prints depending on the season, in bright colors, tiger stripes or in the hippie underwear style. So who wears them? Eva Longoria Parker, for example, in every Desperate Housewives episode.