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Established in Rome in 1920, Fendi began as a family owned fur and leather shop, bringing the highest quality skins to its loyal customers. Reinvented as a fashion powerhouse under the creative direction of Karl Lagerfeld and Silvia Venturini Fendi, the house heritage has expanded into a full range of ready to wear and accessories.

The house stays true to its roots with a decadent selection of furs - reinvented with modern technology – alongside a luxurious and super glamorous collection of ready-to-wear and tongue-in-cheek accessories. Modern icons range from the coveted Baguette, the super sleek Peek-a-Boo and the ultimate ladylike tote, the 2Jours.