Fendi began as a family owned fur and leather shop in Rome in 1920, bringing the highest quality skins to its loyal costumes. But in the twenty-first century, the house has been re-invented as a fashion powerhouse, under the creative direction of Karl Lagerfeld. With the help of the Fendi sisters, the house heritage has expanded into a full range of ready to wear and accessories. With the launch of its iconic “baguette” bag, Fendi reached red-hot status, winning scores of adoring fans who lust after the broad range of styles, which range from embroidered and beaded to patchworked. The house still stays true to its roots with a decadent selection of furs reinvented with modern technology, ranging from Dayglo Mongolian lamb to mink treated in 24 karat gold.