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HELMUT LANG

Helmut Lang singlehandedly defined the nineties with its utilitarian brand of cool. Reinvented anew under the creative direction of Michael and Nicole Colovos of the cult denim label Habitual, the duo has adapted the house codes—a starkness and purity of design—into a modern, but youthful contemporary collection. True to the values of the brand, urban functionality remains at the core of the brand, but now softened with a newfound sensuality. Signatures include draped trousers, as comfortable as sweats, stretch leather leggings, forward-looking mini-dresses in saturated hues, and the new best seller: those shrunken and draped leather jackets that fly off the racks season after season.