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Founded by native Italian and Marni, Marc Jacobs and Lanvin alum Serafina Sama in 2011, London-based label Isa Arfen began as a small collection of summer dresses inspired by the photography of society darling Slim Aarons. Ultimately evolving into a full line of womenswear, the collection aims to marry modern with traditional, tempering sophisticated staples with eccentric flourishes. Known for her pencil and culotte silhouettes, twisted crop tops and slouchy trenches, Sama makes artful use of materials, from vinyl-like silk to organza cloques. Inspired by the strong, irreverent women of Sama’s childhood Italy, Isa Arfen fuses the elegant and feminine with a healthy dose of fun.