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First shown at London Fashion week in 2006, Issa quickly became known for its vibrant colors, playful prints and feminine designs. Blue Farrier was appointed Creative Director in May 2013 and tasked with evolving the brand. Farrier has taken signature Issa elements including draping, print, and feminine silhouettes, and reworked them to fresh effect, as well as expanding the range to offer a fuller wardrobe offering including tailoring, separates and outerwear.