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Ready to pump up the volume and cut a striking silhouette with denim dynamo J Brand’s collaboration with rising star Simone Rocha. This season, the 2013 BFC Emerging Designer winner has collaborated with the LA-based cult contemporary label on a 14-piece collection marrying her romantic, tailored aesthetic with J Brand’s well-honed denim savvy. From ruffle-embellished boyfriend jeans and jackets to tiered minidresses and A-line skirts, Rocha lends these stylish staples a fresh, feminine feel that’s all her own.
Simone Rocha x J Brand
Designer collaborations have fast become a huge part of the fashion industry. The next big thing?  A joint effort from Irish designer Simone Rocha and US denim giant, J Brand. A collection full of quirky contrasts, we want every piece! The end result sees a balance of Rocha?s clean, androgynous style made feminine with playful volume and a youthful ease. We?ve fallen head over heels for the ankle-length jeans, ruffle-trim jackets and girly dresses! The dyed denim ranges from classic black and pretty pink to bold red, making it simple to mix and match or invest in one solid separate. Our favorite style from the lookbook? Head-to-toe pastel pink, styled flawlessly on a flame-haired model- a fitting reflection of the ultra-pretty but ultra-modern feel of this unexpected collaboration.