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Launched in 1994 by longtime friends Pamela Skaist-Levy and Gela Nash-Taylor, Juicy Couture became an overnight sensation for its colorful velour jumpsuits and sporty tops, bringing a youthful whimsy to loungewear. Ease remains at the heart of the brand, but mixed with a newfound sophistication that brings deluxe fabrics and a flirty edge to that unmistakable SoCal attitude.