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Fashion insider Lucien Pellat-Finet has been reinventing the luxury of cashmere since 1995, when he spotted a simple artisanal sweater in the south of France. Instantly inspired, he caused a sensation with his initial offering: ten sweaters in four ply cashmere finished in saturated Pop Art hues. Since then his playful take on knitwear, as well as his signature skull graphics, have gained cult following. Expanding to full range of knitwear and accessories, the line continues its punk twist on luxury.