Launched in 2000, Marc Jacobs’ playful secondary line instantly captured the hearts of fashion-forward hip-kids with its nonchalant brand of retro-cool. Far from a diffusion line, the collection has cultivated its own unique identity, with its whimsical designs, art school edge and seventies flair. Brit designers Luella Bartley and Katie Hillier now sit as Design Director and Creative Director, and their influence lends even more quirk to the already eclectic brand.
The full range of ready to wear includes must have cover-ups in bright colors, playful totes at an affordable price point as well as a selection of offbeat accessories, like key chains and phone cases, and one off items. At once youthful and design savvy, the cult label looks as fresh today as when it first hit the runway.