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Markus Lupfer’s playful twist on daywear has delighted since he hit the London scene in 1998. Since then, he’s garnered a loyal following for his whimsical separates, expert use of jerseys and knits, and offbeat embellishments that coyly stride the line between the surreal and the tongue and cheek. 

Lily Allen, Roisin Muprhy and Gwen Stefani all count themselves as fans, and season after season they turn to his quirky visions and breezy silhouettes. For Spring, it was his luxe merino wool sweaters beaded with lobsters and giraffes—an offbeat take on traditional embellishment that adds just the right dash of individuality to any wardrobe.