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MSGM

The buzziest label to emerge from Milan in recent memory, contemporary stalwart MSGM was established in 2008 with a then-prescient flouro-heavy collection that caught the fashion establishment off guard. “I wanted to try something that would be very strong, very colorful and very happy,” MSGM’s designer, Massimo Giorgetti, says. In 2010, MGSM was a finalist in Vogue Italia’s Who’s On Next? competition, precipitating the label’s meteoric rise. Mix-and-match prints, riotous colors and streetwear influences are all hallmarks of the youthful, separates-heavy label. Fun, fresh and spirited, MSGM is about ease as much as edge, drawing the eye to vibrant, mixed-media pieces both modern and marvelous.