Founded by Bausch & Lomb in 1937, Ray-Ban—arguably the most iconic eyewear brand in the world—made a name for itself during WWII as the go-to purveyor of frames for U.S. Army Air Corps pilots. Thus, the “Aviator” was born, followed by the groundbreaking, plastic-framed Wayfarer in 1952. Worn not only by a who’s-who of Hollywood, but everyone from musicians and politicians to hip urban youths, Ray-Bans gained a firm foothold in the both the sartorial and cultural zeitgeist. Retro-chic while still utterly contemporary, Ray-Bans are known for an unrivaled ability to fit and flatter just about any face. Expertly crafted from the finest metals and plastics in an array of colors, Ray-Ban frames count famous fans in Tom Cruise, Debbie Harry, Beyoncé, and Chloë Sevigny.