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Established in 2008, Paris-based contemporary label The Kooples takes its name from the English word for “couples,” and indeed features real-life lovers and partners in its ubiquitous, eye-catching advertisements. Marrying (wink, wink) the idea of borrowing from a lover’s closet with core sartorial tenets like polished tailoring and snake-hipped, rock ?n’ roll chic, The Kooples creates pieces for a modern, inspired downtown darling. Founded by brothers Alexandre, Lauren and Raphael Elicha (themselves the sons of Comptoir des Cotonniers’ founders) The Kooples has gained an enviable foothold in the fashionsphere in very short order. Renowned bespoke Savile Row tailor Norton & Sons creates The Kooples’ shirt, suit and coat patterns, lending the label’s typically slick pieces a healthy dose of British heritage cool. Clean lines, androgynous styling and vintage influences from style stalwarts like Jane Birkin and Keith Richards consistently inform the elegant-meets-edgy collections.