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VINCE

Launched by Christopher LaPolice and Rea Laccone in 2001, Los Angeles based Vince started as a line of easy cotton basics, mixing urban refinement with that California laid-back attitude. But since then, the line has evolved into a full range collection, specializing in cool separates in a chic palette of neutrals. Subtle embellishments, breezy cuts, and the highest quality jerseys punch up the selection, which has attracted the likes of Kate Hudson and Jennifer Anniston, who flock to its casual, urban cool. Look for pure understated luxury with pops attitude, such as a caramel leather shift dress that slips on as easy as a T-shirt for twice the impact.