The history of this incredibly successful Australian brand begins in 2007 when its designer and creative director, Kim Ellery, left the fashion publishing world to establish a brand of women's clothing using the rich experience and knowledge she’d acquired after years spent working for fashion magazines.
Reminiscent of the 60s and 70s’ retro style with a definite modern touch, Ellery stands out thanks to its clear lines, easily recognizable silhouettes, and cascades of frills. It won the hearts of countless trendsetters and global celebrities alike - from Solange to Rihanna as well as Cate Blanchett and young actress Elle Fanning. Keep reading to find out more about the brain behind the brand!
- What would you say is the ethos of your brand?
Empowering women through design.
I want to make clothing for intelligent women - I want to give them something unique to wear and feel amazing in. Ellery is about the combination of volume with nostalgic silhouettes. There is always a slight retro-nod.
- What is the inspiration behind your Pre-Fall collection?
Pre-fall was inspired by a curator and her personal collection.
- What is your first fashion memory?
I was a very very quiet child and grew up in remote Western Australia, far away from any fashion influence. My mum tells me a story that she feels defined my first reaction to anything fashion related. I was 5 years old at the time and at a local shopping mall. I had spotted a red polka dot skirt in a store that I knew I had to have. My mum swears this was the first tantrum I ever threw and I protested by sitting at the rack of clothes and crying until she bought me the skirt!
- Living or deceased, who are your style icons (and why)?
Tilda Swinton, Rei Kawakubo and Chloe Sevigny. All strong, independent and intelligent women with a clear style identity.
- What is your favorite fashion decade (and why)?
Forever the 1970’s, as a brand built on the foundation of the flare. I have recently enjoyed exploring the 1960’s and a neater, shorter, slimmer silhouette. Watch this space.
- What is your secret talent?
Interpretive dance and parmesan pasta parties.
- What is your daily morning ritual?
I meditate, drink green tea, dabble in some yoga and leisurely read my emails.
- What are you currently binging on Netflix/Hulu/AmazonPrime?
Bloodline - I love Aussie actor Ben Mendelsohn, and of course, Chloe Sevigny. The plot is so suspenseful, yet believable. I’m hooked.
- Which international city/country feels most like home to you (and why)?
I have made Paris my home over the past 2.5 years and am constantly inspired here. Growing up in a comparatively ‘new’ country (Australia),
I feel like there is still so much digging and discovering to do within such a historical city.