What’s behind today's Advent Calendar door? Find out on our homepage!

What’s behind today's Advent Calendar door? Find out on our homepage!

What’s behind today's Advent Calendar door? Find out on our homepage!

What’s behind today's Advent Calendar door? Find out on our homepage!

What’s behind today's Advent Calendar door? Find out on our homepage!

What’s behind today's Advent Calendar door? Find out on our homepage!

Iro

Founded by French-born brothers Arik and Laurent Bitton in 2004, IRO (meant to sound like the English “hero”) has a toe in both Paris and New York. Initially launched as a collection of women’s tees, jeans and dresses, IRO has since grown to include full ready-to-wear lines for both men and women. Trafficking in quintessentially Parisian chic peppered with New York edge, the label creates fresh, pared-back staples that whisper rather than shout. From distressed pullovers and skinny jeans to the perfect leather jacket, IRO radiates laid-back, contemporary cool.

Iro
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IRO: Leather hooded jackets and skinny jeans for a tough-luxe city look

Founded by brothers Arik and Laurent Bitton in 2004, contemporary fashion label IRO (pronounced “eero”) was ironically named after the Japanese word for colour. Contrary to what its name suggests, much of their collection adopts darker shades of blue, grey and black which make for an alluring mix of Parisian chic meets New York edge. Initially launched as a collection of womenswear, IRO has branched out into a full range of men’s leather bomber jackets, distressed cotton pullovers and faded skinny jeans. This illustrious brand is now available in over 20 countries, challenging the rules of luxury fashion and encompassing a more youthful aesthetic using the highest quality materials such as soft lamb’s leather, organic cotton, cashmere and silk.

IRO: Low-cut highbrow fashion for today’s trendsetters

If you’re looking for the perfect outfit which shows you’re young, fashion savvy, and a little bit cheeky, then IRO is the luxury brand for you. Their biker jackets and skinny jeans; leather mini dresses and jumpsuits; parkas and jumper dresses; sweaters, miniskirts, and stonewashed leggings all exude a casual, rock-chic vibe that are perfect for revamping the wardrobe! IRO’s seductive semi-sheer mesh dress is both figure-hugging and flattering, while the short sleeve sheer top is the looser, less provocative choice that is equally as stylish. Most of IRO’s collection shies away from a vibrant colour palette, choosing demure tones of black, white and grey instead.