James Perse

A must-have staple in any wardrobe, James Perse founded his namesake line in 1996, shaking up the simple tee with hand-finished fabrics and the perfectly cool fit. That first offering instantly gained cult status, with its ultra-soft knitted jerseys and seductive washes that were the perfect distillation of California cool. More than a decade later, the line has expanded into a full range collection that includes tees, casualwear and contemporary staples.

James Perse
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James Perse: Evolving from a T-shirt company to an apparel company

Son of the founder of one of LA’s first modernist fashion boutiques, James Perse has always been exposed to the world of haute couture. Seasoned to the elitist culture of the luxury fashion industry and a renegade of his time, he merged his love of sport with his eye for design by creating the ideal baseball cap for his father’s boutique which turned out to be a huge success. He then went on to launch his own t-shirt line that reflected his innate laid-back Californian attitude.

James Perse: A true renegade of his time

Steering clear of the conventional rules of business and marketing, Perse has allowed his company to expand and evolve organically through in-store interaction with customers, thus branching out of the T-shirt market and into homeware, surfboards and even ping pong tables. Using only the highest quality cotton, Perse showcases an array of vintage-washed tees, ultra-soft cotton sweatpants, fleece pullovers and long sleeve t-shirts – all easy staples for that luxe-casual signature look he stands for.