Privacy Policy



Fashion ID GmbH & Co. KG
Berliner Allee 2
D-40212 Düsseldorf
(Hereinafter "we")

You can contact our data protection officer at:

Fashion ID GmbH & Co. KG
Data Protection Officer
Berliner Allee 2
D-40212 Düsseldorf

We value the privacy of your personal data. We process your data primarily in order to provide you with a functional and easy-to-use website. We want to ensure that you can use our content and offers through this website. Moreover, we only process your data if and to the extent permitted by law. Please refer to the following remarks for further information.

Processing of personal data while visiting our website

Every time you visit our website, our system automatically collects data and information from your computer system. These data is stored in the log files of our system. The aforementioned data will not be stored together with other personal data. In this context we collect the following data:

It is necessary for our system to temporarily store the IP address so that the website can be provided to your system. Your IP address must remain stored for the duration of the respective visit of the website. The storage in log files therefore serves the functionality of the website. We also use this data to optimise our website and secure our information technology systems. The data is not used for marketing purposes in this context.

The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f of the General Data Protection Regulation (hereinafter: "GDPR").

The data will be stored as long as it is necessary to achieve the purpose for which it was collected. If data is required to make the website available, it is no longer required once the respective session has ended. Your data will then be deleted automatically. If the data is stored in log files, this is usually the case after fourteen days at the latest. If the aforementioned data is further stored, however, your IP address will be deleted or altered in this case, so that no allocation of your IP address is possible. The collection of data for the purpose of providing the website and the storage of data in log files is necessary for the functioning of the website.

Technically required cookies

We only use technically necessary cookies on our website. These are text files that are stored in or by your Internet browser on your computer system. When you access our website, a cookie may be stored on your system. This cookie contains an individual string of characters that can be used to identify your browser the next time you visit our website.

Some functions of our website require that the browser is recognized even after a browser refresh. These functions could not be offered without the use of cookies. Only your country settings are stored and transmitted in the cookies in order to be able to display our website in a language that you can comprehend. The legal basis for the processing of personal data using technically required cookies is Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in being able to present our website to you in your preferred language. The data collected by technically necessary cookies are not used to create user profiles.

You can object to the use of cookies at any time by changing your browser settings to decline cookies.

Cookies for the analysis of surfing behavior

On our website we use cookies which enable an analysis of your surfing behaviour. The data collected in this context is pseudonymised by technical precautions which means that the data can no longer be assigned to you. This data is not stored along your other personal data. That way the following data can be transmitted:

Cookies are used to improve our website’s quality and its contents. These cookies allow us to learn how this website is being used and thus to optimize our service continuously. These purposes also reflect our legitimate interest in processing personal data in accordance with Art. 6 (1) lit. f GDPR.

If you object to the use of these cookies by configuring your browser accordingly, you will not suffer any disadvantages. All functions of the website will still be available.

The storage time for cookies to analyze the surfing behaviour is three years.

On our website we use analysis cookies from Google Analytics, a web analysis service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: "Google"). This service uses cookies. The information generated by the cookie regarding your use of the online offer is usually transferred to a Google server in the USA and stored there. The following applies to Google Analytics:

Your rights

Below you can find a summary of your rights under the GDPR.

Right to withdraw your consent – Art. 7 para 3 GDPR

You can withdraw your consent at any time. The revocation of your consent does not affect the legality of the processing carried out on the basis of the consent up to the revocation. Please send your revocation via email to:

or by mail to:

Fashion ID GmbH & Co. KG
customer service
Berliner Allee 2
D-40212 Düsseldorf.

Right of access – Art. 15 GDPR,

You may request comprehensive information about your personal data and the context in which it was processed, such as the purposes for which it was processed or the duration of its storage.

Right to rectification – Art. 16 GDPR

You may request that incorrect personal data be corrected.

Right to erasure – Art. 17 GDPR

You can request that we delete your personal data if this data is no longer required for legal reasons or may no longer be processed.

Right to restriction of processing – Art. 18 GDPR

You have the right to prevent further processing of your personal data, e.g. if your data cannot yet be deleted due to conflicting storage obligations.

Notification obligation – Art. 19 GDPR

We are obliged to inform all recipients to whom your data has been disclosed by us of any correction or deletion of your data or any restriction on processing. This does not apply if it is impossible for us to provide this information or if the effort involved is disproportionate. We will inform you of these recipients if you so request.

Right to data portability – Art. 20 GDPR

Subject to the following provisions, you have the right to demand the transfer of your data in a common electronic, machine-readable data format. The right to data transfer includes the right to transfer the data to another controller; on request we will therefore - as far as technically possible - transfer data directly to a controller named or to be named by you. The right to data transfer applies only to data provided by you and presupposes that processing takes place on the basis of consent or for the execution of a contract and is carried out with the aid of automated procedures. The right to data portability according to Art. 20 GDPR does not affect the right to data erasure according to Art. 17 GDPR. Data transmission is subject to the rights and freedoms of other persons whose rights may be affected by the data transmission.

Right to object – Art. 21 GDPR

In the case of processing personal data to perform tasks in the public interest (Art. 6 para. 1 lit. e) GDPR) or on the basis of legitimate interests (Art. 6 para. 1 lit. f) GDPR), you may object to the processing of your personal data at any time with effect for the future. In the event of objection, we must refrain from any further processing of your data for the aforementioned purposes, unless,

Automated individual decision-making, including profiling – Art. 22 GDPR

You have the right not to be subject to a decision based solely on automated processing - including profiling - if it has any legal effect on you or similarly affects you. An automated decision is exceptionally permitted if either (i) you have previously given your express consent or (ii) the decision is necessary for the conclusion or performance of a contract between you and us or (iii) applicable law permits this and these provisions contain reasonable measures to protect your rights and freedoms as well as your legitimate interests. In cases (i) and (ii), we will take reasonable steps to protect your rights and freedoms and your legitimate interests. This includes that you may explain your position, challenge the automatic decision and request personal referral by one of our employees.

Right to lodge a complaint with a supervisory authority – Art. 77 GDPR

You have the right to lodge a complaint with the competent supervisory authority if you are of the opinion that our processing of your personal data violates the GDPR. The following supervisory authority is competent for us: Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen, Kavalleriestr. 2-4, 40213 Düsseldorf, phone: +49-211-38424-0, fax: +49-211-38424-10, email: