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Fear of God
After a stint designing at Yeezy and having been inspired by the likes of Raf Simons and Rick Owens, Jerry Lorenzo launched his sought-after brand, Fear of God, in 2013. The label’s memorable name derives from Lorenzo’s own personal faith and Kanye West’s popular hit, ‘Jesus Walks’. The overriding aesthetic takes its cue from hip-hop and sportswear, from slim-fit jeans and pants to boxy t-shirts and larger-than-life outerwear, garnering celebrity fans in Justin Bieber and Travis Scott.
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