Yeezy

Since launching in 2015, Kanye West’s cult brand has defied all the fashion rules. Eschewing obvious branding, he focuses on elevating the sporty-luxe aesthetic with innovative silhouettes and state-of-the-art materials. The result strikes the perfect balance between vanguard and urbane for sure-to-sell-out appeal. Think clean-slate futurism championed by second-skin knit dresses, surplus pullovers and utilitarian-inspired outerwear that boast seasonless versatility. The house’s headlining footwear plants itself front and center—from lace-ups to towering boots rendered in supple suede and neutral hues.