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We have prolonged our returns period! All current orders can now be returned until January 14, 2019.



YOU'RE WELL-KNOWN FOR YOUR EXQUISITE SCANDINAVIAN STYLE, AND MASTERFULLY MIXING ELEGANT MINIMALISM WITH COOL, OF-THE-MOMENT TRENDS. WHAT CATAPULTED YOU FROM DANISH STYLE BLOGGER TO GLOBAL INFLUENCER?

From the beginning I've always prioritized traveling to all the fashion weeks to create a network and make friends in the industry, outside my local Scandinavian bubble. It was an expensive investment with all of the travel costs, but definitely worth it.

CONGRATULATIONS ON ADDING AUTHOR TO YOUR CV! WHAT'S THE MOST IMPORTANT LESSON READERS WILL LEARN IN DRESS SCANDI?

Precisely how to approach their wardrobe in a new way, with a few simple tools. It's all about saving time, making the overall process of getting dressed easier, and drawing inspiration from interesting places.



AS MINIMALISM IS THE CRUX OF THE SCANDINIVINAN LOOK, ARE THERE ANY ITEMS ON YOUR SHOPPING LIST THAT ARE STILL MISSING FROM YOUR PERSONAL WARDROBE?

I'm into fashion, so I can always think of things that are missing! However, I'm very blessed with a beautifully streamlined wardrobe, and I honestly don't believe in shopping for unnecessary items that'll ultimately end up taking up precious space.

SPEAKING OF, YOU TOUCH ON THE POPULAR DANISH PRINCIPLE OF HYGGE IN YOUR BOOK. DOES IT FACTOR INTO YOUR OWN LIFESTYLE?

Absolutely. It's something that naturally lies in all Scandinavians to integrate hygge into our homes. For me, it's anything from setting out fresh flowers to lighting candles on a Monday morning to adding a softness to our minimalistic aesthetic with pillows and blankets.

FASHION MONTH IS WELL UNDER WAY-HOW DO YOU CHOOSE YOUR WARDROBE FOR THIS FOUR-WEEK MARATHON OF BACK-TO-BACK RUNWAY SHOWS IN FOUR GLOBAL CITIES?

I always start with one specific piece in mind, and I build my outfit around that. It's usually a shoe or a coat. From there, I plan out my looks in advance to save time getting dressed on those crazy busy days. The hardest part is packing for it all!


WHICH CITY PROVIDES YOU WITH THE MOST INSPIRATION?

Paris. I love Paris! This time I'll spend a week there with one of my best friends, and my husband and baby boy will come for a weekend visit.

YOU'RE INCREDIBLY BUSY AS IS, BUT WHAT ARE YOUR PLANS FOR THE NEAR FUTURE?

I like to have many things going on at once, but I definitely needed to cut down after having my son, as my time with him is much more important than anything else. With that said, there is always something cooking, but I can't share more details just yet!

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