Emilio Pucci

Emilio Pucci’s eponymous line is best known for its jet set attitude and those signature kaleidoscopic prints. Born into Italian nobility, this Florence-bred designer made his mark outfitting sophisticated society women in everything from swinging dresses to punchy printed silk scarves. Under the helm of designer Peter Dundas, Pucci’s high-octane glamour has taken to the spotlight, with daring mini dresses and embellishments galore that have become a favorite of the Hollywood A-list. Look to the brand’s signature floor-sweeping silhouettes for special occasion statement, crafted in sumptuous fabrics and made stunning with attention-to-detail, or sample swirling prints in bold colors to channel the brand’s more youthful edge. A bright take on swimwear and a tactile approach to accessories – think suede hats and exotic skin bags – makes it a go-to for spirited add-ons. 

Emilio Pucci
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Emilio Pucci: A-line skirts and crop tops in a kaleidoscope of colours

Having led a renaissance that the Italian fashion industry could only dream of, it’s safe to say that designer Peter Dundas has truly revolutionised Emilio Pucci during his time as creative director. Founded in Florence in 1947 by Emilio Pucci, his garments gained international popularity in the 60’s and 70’s for their eye-catching kaleidoscope prints and were glorified by the jet-setter clientele that it attracted. From Gwyneth Paltrow to Anna Dello Russo, his work has made numerous red carpet appearances since the arrival of Dundas.

Emilio Pucci: Captivating lines in colourful hues

Adopting his signature sentiment of using colourful and intricate patterns on his designs, Emilio Pucci now features an array of printed stretch skirts, cotton bucket bas, knitted crop tops and silk printed shirts – all employing horizontal stripes and a mesh of varying blues. Team any of these everyday pieces with his navy jersey blazer for an intriguing office look, or opt for his sequin georgette dress for a show-stopping ensemble.