Helmut Lang has evolved since its 90s star turn as the de facto embodiment of streamlined, utilitarian cool. Still functional but decidedly more feminine and youthful, the label is looking towards a refresh on its irreverent New York attitude. Casually edgy and decidedly versatile, the current collections feature main line signatures like draping, asymmetry and semi-sheer jersey. Body-con basics in monochrome hues and ultra-soft cashmere, leather and wool make Mark Howard Thomas’s Helmut Lang a natural go-to for downtown polish coupled with effortless chic.
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