Velvet

Founded by Jenny Graham and Toni Spencer in 1997, LA-based Velvet quickly established itself as a sought-after purveyor of indispensable, casual-chic staples. Known for its relaxed-yet-elevated aesthetic, Velvet has mastered effortless, pared-back polish. Comprised of easy essentials like v-necks, tanks, and stretch dresses in ultra-soft cotton, viscose, and jersey blends, Velvet provides the perfect foundation for contemporary wardrobes.

Velvet
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Exuding LA-style chic with casual laid-back essentials

Since its inception in 1997 by Jenny Graham and Toni Spencer, this LA-based brand has quickly amassed itself a loyal following and become synonymous with casual-chic staples and effortless style. They branched out into menswear in 2004 and now range a collection of timeless tees and mid-weight knits, all staying true to their signature principles of quality, construction and comfort.

Setting the foundations of the perfect contemporary wardrobe

Working predominantly with whites, greys and blacks, this brand seeks to capture the essence of the laid-back feel of California life. Simple V-neck cotton t-shirts, ultra-soft round-neck tops, and gathered stretch cotton tops all set the perfect foundation for a contemporary wardrobe.