Can smart consumers change the industry one outfit at a time?
I definitely believe consumers have a huge amount of power. I have realized one of the fundamental problems in fashion is how incredibly disconnected most customers are from where their garments come from and the effects these products have on the nature and culture of our society. I believe we can work towards a brighter future where consumers will be more connected to the clothing they wear and I think as a designer I have a responsibility to produce garments that our customers will cherish and love and feel a sense of pride that they are wearing something that has been made ethically and with love.
You’re based in New Zealand but have incredible global reach through social media. Does location matter less?
The world really has become so much smaller because of social media. I feel so blessed to be able to be based here and have access to a global audience. I do believe that New Zealand has had a huge impact on the brand’s aesthetic and certainly has contributed to the success of the brand internationally. The slower paced way of life here has organically contributed to the effortless feel and ease that I believe Maggie Marilyn exudes, which I think is exciting for the rest of the world.