Privacy Policy

Cookie Preferences



Fashion ID GmbH & Co. KG
Berliner Allee 2
D-40212 Düsseldorf
(Hereinafter "we")

You can contact our data protection officer at:

Fashion ID GmbH & Co. KG
Data Protection Officer
Berliner Allee 2
D-40212 Düsseldorf

We value the privacy of your personal data. We process your data primarily in order to provide you with a functional and easy-to-use website. We want to ensure that you can use our content and offers through this website. Moreover, we only process your data if and to the extent permitted by law. Please refer to the following remarks for further information.

Processing of personal data while visiting our website

Every time you visit our website, our system automatically collects data and information from your computer system. These data is stored in the log files of our system. The aforementioned data will not be stored together with other personal data. In this context we collect the following data:

It is necessary for our system to temporarily store the IP address so that the website can be provided to your system. Your IP address must remain stored for the duration of the respective visit of the website. The storage in log files therefore serves the functionality of the website. We also use this data to optimise our website and secure our information technology systems. The data is not used for marketing purposes in this context.

The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f of the General Data Protection Regulation (hereinafter: "GDPR").

The data will be stored as long as it is necessary to achieve the purpose for which it was collected. If data is required to make the website available, it is no longer required once the respective session has ended. Your data will then be deleted automatically. If the data is stored in log files, this is usually the case after fourteen days at the latest. If the aforementioned data is further stored, however, your IP address will be deleted or altered in this case, so that no allocation of your IP address is possible. The collection of data for the purpose of providing the website and the storage of data in log files is necessary for the functioning of the website.

Insofar as we evaluate usage behaviour on our website beyond this and in a legally permissible manner without express consent, we only use anonymised data, which does not allow any inference to individual persons, in order to improve the usability of the website and the user experience for our visitors.

Cookies – General

We use so-called "cookies" on our website. These are text files that are stored in or by your internet browser on your computer system. When you visit our website, a cookie may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. These are stored on your computer and the data are transmitted from it to our site. Cookies already stored can be deleted at any time. This can also be done automatically by setting your browser accordingly.

In the following sections "Technically Required Cookies"(4), "Cookies for the Analysis of Surfing Behaviour"(5), "Cookies for Marketing Purposes"(6) and "Social Media Cookies" (7) we explain in detail what types of cookies we use and what data is processed there in each case.

With the exception of technically required cookies, we process personal data through cookies only with your express consent. When you first visit our website, you can either consent to the use of all cookies "analysis cookies"(5), and "marketing cookies"(6) and "social media cookies"(7) by clicking "Agree" or change your cookie settings by clicking "Settings". Here you have the choice of which cookies you want to activate by clicking on the corresponding slider (blue=activated; grey=deactivated).

The activation of cookies is completely voluntary. You can use our website to the full extent even without activated cookies. You can revoke or change your selection of activated cookies (consent) at any time by revisiting the "Cookie Preferences" by clicking on the following button:

Cookie Preferences

If you wish to deactivate the use of individual cookies (5-7), you can do so by clicking on the respective deactivation link provided under the information on the relevant cookie.

Insofar as the following declarations do not mention different deletion periods, the following applies in summary for the storage period, irrespective of the type and purpose of the cookies: Cookies are not subject to a fixed deletion period. Rather, we use cookies on the basis of your consent (5-7) until you revoke this consent (for example, also through automated deletion of the cookies by your web browser).

4. Technically required cookies

Some functions of our website require the browser to be recognized even after a page change. These functions could not be offered without the use of cookies.

The legal basis for the processing of personal data using technically required cookies is Art. 6 para. 1 lit. f GDPR as well as our legitimate interest in providing you with a functional and user-friendly online shop. The data collected through technically necessary cookies will not be used to create user profiles. The aforementioned data will be processed and in particular stored for as long as is necessary to achieve the aforementioned purpose. As a rule, the storage period for technically necessary cookies is until the end of your visit to our website. Depending on the type of your browser, a recovery of the previously visited page can be activated in the preferences, so that the session cookies can be stored indefinitely. You can change this default setting yourself in your browser settings.

If cookies for our website are generally deactivated (e.g. by a corresponding setting in your browser), no technically required cookies can be set, which may mean that not all functions of the website can be used to their full extent. For example, our website will not be able to recognise your browser and it may be that certain contents cannot be retrieved or data (e.g. from an input mask) is lost.

Cookies for the analysis of surfing behavior

We also use cookies on our website, which enable an analysis of your surfing behaviour.

The analysis cookies are used to improve the quality of our website and its contents. Through the analysis cookies we learn how the website is used and can thus constantly improve our offer. We collect and process data for the analysis of surfing behaviour exclusively with your consent in accordance with Art. 6 Para. 1 lit a DSGVO. Further information on your consent in connection with cookies can be found above under 3.2.

We use so-called third-party cookies to analyse surfing behaviour. In this section we would like to provide you with an overview of the data we process in this context and to which third party provider the data is transferred:

Google Analytics

Third party provider:Google LLC, Amphitheatre Parkway Mountain View, CA 94043, USA

Purpose of the processing:Analysis of the surfing behaviour of website visitors to improve our website and our services.

Processed data:Anonymous IP address, customer number, zip code, city, order data (OrderID, shopping cart value, ProductID, order period, customer status), e-mail address, cookie ID, browser information (country settings, browser version, operating system, screen and browser resolution, device type, browser apps), information about website and/or display previously visited by you

Transfer of data to a third country:Data processing by Google generally takes place within the European Union. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there.
For data transfers to the USA, an adequacy decision of the European Commission, the "Privacy Shield", is in place. Google participates in the "Privacy Shield" and has submitted to the requirements (available at

Duration of storage:26 months

Deactivation link:

Your rights

Below you can find a summary of your rights under the GDPR.

Right to withdraw your consent – Art. 7 para 3 GDPR

You can withdraw your consent at any time. The revocation of your consent does not affect the legality of the processing carried out on the basis of the consent up to the revocation. Please send your revocation via email to:

or by mail to:

Fashion ID GmbH & Co. KG
customer service
Berliner Allee 2
D-40212 Düsseldorf.

Right of access – Art. 15 GDPR,

You may request comprehensive information about your personal data and the context in which it was processed, such as the purposes for which it was processed or the duration of its storage.

Right to rectification – Art. 16 GDPR

You may request that incorrect personal data be corrected.

Right to erasure – Art. 17 GDPR

You can request that we delete your personal data if this data is no longer required for legal reasons or may no longer be processed.

Right to restriction of processing – Art. 18 GDPR

You have the right to prevent further processing of your personal data, e.g. if your data cannot yet be deleted due to conflicting storage obligations.

Notification obligation – Art. 19 GDPR

We are obliged to inform all recipients to whom your data has been disclosed by us of any correction or deletion of your data or any restriction on processing. This does not apply if it is impossible for us to provide this information or if the effort involved is disproportionate. We will inform you of these recipients if you so request.

Right to data portability – Art. 20 GDPR

Subject to the following provisions, you have the right to demand the transfer of your data in a common electronic, machine-readable data format. The right to data transfer includes the right to transfer the data to another controller; on request we will therefore - as far as technically possible - transfer data directly to a controller named or to be named by you. The right to data transfer applies only to data provided by you and presupposes that processing takes place on the basis of consent or for the execution of a contract and is carried out with the aid of automated procedures. The right to data portability according to Art. 20 GDPR does not affect the right to data erasure according to Art. 17 GDPR. Data transmission is subject to the rights and freedoms of other persons whose rights may be affected by the data transmission.

Right to object – Art. 21 GDPR

In the case of processing personal data to perform tasks in the public interest (Art. 6 para. 1 lit. e) GDPR) or on the basis of legitimate interests (Art. 6 para. 1 lit. f) GDPR), you may object to the processing of your personal data at any time with effect for the future. In the event of objection, we must refrain from any further processing of your data for the aforementioned purposes, unless,

Automated individual decision-making, including profiling – Art. 22 GDPR

You have the right not to be subject to a decision based solely on automated processing - including profiling - if it has any legal effect on you or similarly affects you. An automated decision is exceptionally permitted if either (i) you have previously given your express consent or (ii) the decision is necessary for the conclusion or performance of a contract between you and us or (iii) applicable law permits this and these provisions contain reasonable measures to protect your rights and freedoms as well as your legitimate interests. In cases (i) and (ii), we will take reasonable steps to protect your rights and freedoms and your legitimate interests. This includes that you may explain your position, challenge the automatic decision and request personal referral by one of our employees.

Right to lodge a complaint with a supervisory authority – Art. 77 GDPR

You have the right to lodge a complaint with the competent supervisory authority if you are of the opinion that our processing of your personal data violates the GDPR. The following supervisory authority is competent for us:

Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen
Kavalleriestr. 2-4
40213 Düsseldorf
phone: +49-211-38424-0
fax: +49-211-38424-10